At the Centro Cultural Conde Duque, Javier De Juan presents his new work: EVERY TIME YOU LOOK AT ME:
Every time you look something changes, something becomes past, something is born, we move forward, we don't stop. We are here.
From this perspective, this site specific reflects on the ecosystem of the city, especially in reference to high-density urban areas in constant movement and reconfiguration such as Madrid. The city is a living territory in permanent transformation, socially constructed, which expresses itself as an infinite sequence in evolution, drawing other realities and landscapes. It rebuilds itself at an ever-increasing speed given the momentum of technology and therefore of the new demands of life. Architectures, interior spaces and their functionalities are rapidly adapting to values that outline future scenarios, making room for social and cultural diversity, as well as new habits and lifestyles.
Javier de Juan has been working for more than a decade with a sophisticated visual language to reflect on the impact of technology on the human ecosystem. New challenges for a 4.0 society, whose inhabitants are reconstructed as avatars to progressively burst into a new immaterial space addressing challenges that reflect new ways of existing and being.
Every time you look, the spectator is at the centre of the action. It is the physical part that wanders through the room and completes it. In his reflection he perceives a present and future world to which he belongs. The visitor encounters exterior and interior spaces and architectures, accompanied by archetypal inhabitants who walk through the city. Environments to which they belong and avatars in which they recognise themselves.
In this context, Javier de Juan offers an emotional representation of the architectures of the city of Madrid as a sign of identity. The artist searches for the essence of contemporary man, through different languages, supports and materials, he draws an updated collective imaginary that challenges us to explore new ways of existing.
Julieta de Haro
Curator
