Hubertus von Hohenlohe

Overview

"Sportsman, Globetrotter and bon vivant"

Hubertus von Hohenlohe is an atypical artist, a man of action with a peculiar path that leads him to contemplate the world from a singular perspective. His travels come alive in his panoramic photographs; Berlin, Buenos Aires, Lisbon, Mexico City, Mumbai, New York and Tokyo are some of the places where he has captured his characteristic style of street photography. His images show the world today through his eyes. Pop colours, rich textures and ornamental details.

Hubertus von Hohenlohe began his career in 2001 with the help of art curator Irene Dapunt, who was intrigued by the artist's peculiar style.

His work explores the idea of integrating himself into the urban scenes that surround us playing the role of the paparazzi who blends in with the object. Like a modern Narcissus in love with his reflection, the artist captures his own image reflected in every corner of the different cities he visits, so that the observer becomes the observed in a visual game marked by light and colour.

Hubertus travels the world as an ambassador for the Leica brand, merging his image with that of characters and places that symbolise contemporary pop culture. In his portraits, the excessive fascination with fame and all that it symbolises is present.

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Works

Biography

I'm a street artist without a street

Hubertus von Hohenlohe is a multidisciplinary artist whose work spans photography, design, performance, and media. Born into a European aristocratic family and educated in philosophy and economics at the University of Graz, Austria, Hohenlohe’s creative career defies easy categorization, marked by a restless curiosity and an eye for the unexpected.

His career in photography began with album cover shoots for major international record labels including BMG, EMI, and Universal. From there, he developed a distinctive visual language that fuses street photography, pop aesthetics, and self-reflection, often inserting himself into urban scenes as a playful yet poignant observer of contemporary life.

Hohenlohe’s extensive list of solo exhibitions spans prestigious venues across Europe and the Americas, including the Belvedere Museum in Vienna (The Perfect Tourist, 2012), the National Museum of Hungary (Bhuda Pop Pest, 2011), Leika Galleries in Munich and Salzburg, and more recently, Fundación Cajasol in Seville (Fama Everybody, 2023) and Claustro de Bramante in Rome (Pop the City, 2023). His works have also been showcased in Marbella, Málaga, Düsseldorf, Chicago, Paris, Bratislava, and Hamburg.

A true polymath, Hohenlohe has also made his mark in the worlds of fashion and design. As a designer for Kappa, he created the official sportswear for the Mexican Olympic team at the Winter Games in 2010, 2014, and 2022. His creative versatility led to collaborations with luxury and lifestyle brands such as Leica—who designed a custom camera model exclusively for him—and Jaeger-LeCoultre, for whom he created a personalized watch featuring one of his artworks. He also designed a signature luggage line for the Italian brand Mandarina Duck.

For a decade, Hohenlohe partnered with Red Bull as the presenter and creator of a multimedia program dedicated to art, lifestyle, and music. His long-standing collaboration with Leica, beginning in 2007, reflects his ongoing exploration of photographic innovation and narrative.

Whether working behind the lens, in front of the camera, or across design disciplines, Hubertus von Hohenlohe remains a vibrant and unconventional figure in the global art scene. His work invites viewers to see the world—and themselves—through a lens of color, irony, and poetic transformation.

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Exhibitions